Monday, 29 September 2014

Outfit: Mint Knit & Boyfriend Jeans

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So, avid readers of The Camera's Lying may recognise this backdrop well enough to deduce that I am back in Brighton, for my third and final year of uni. Which, is pretty blooming terrifying. However, I am pleased to be back in Brighton, not least for its pretty scenery for blog photos! I wore this ensemble the other day, pretty much because I love the way all the colours work together and I'm totally obsessed with boyfriend jeans contrasted with a structured court shoe- so satisfying. 
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Shirt: Primark
Jumper: Primark
Jeans: Primark
Rings (L-R): Pandora, *Pia Jewellery, Santorini
*Shoes: Glamorous
I accidentally wore nearly all Primark, but what with this being my first outfit post since being back at uni, I think that is pretty fitting. My nails are also Primark- little stick on ones that come with glue. They cost only a pound and can last about 4 days if you look after them carefully, I'm obsessed! I've always admired people who are good at nail art, I'm useless, so these give me nail art with out the fuss.

Tuesday, 23 September 2014

Video: Sam Pepper's Ass Pinching Prank

Over the weekend, the world collectively took a sharp intake of breath and winced as Sam Pepper's 'Fake Hand Ass Pinching Prank' went live and saw him groping strangers on the street. The video went viral and after many of the top youtubers spearheading campaigns to remove the video, youtube took it down. Sam Pepper didn't comment (although found the time to tweet about Pizza) and twitter went wild with a division between Sam Pepper supporters and people saying 'hold up, that is totally not okay.'

I was firmly in camp two and made this video on the issue. I thought long and hard about what I wanted to say, but I felt that Sam's video had such a damaging impact, that I wanted to try and at least counteract some of that. I felt I was fair, whilst firm about the issue and have wrong I felt the 'prank' was.

The lovely Sam King, retweeted my video and that, combined with people searching for Sam's original video, and stumbling across mine instead, lead to a large amount of views and comments. Soon, horrific comments, condemning feminism, condemning me, commenting on my personality, appearance and even my right to live were flooding my inbox. I was getting more tweets than I could keep up with, abusive youtube messages and emails. It all became a bit much and if I'm honest, a little bit scary.

As I write this post, Sam released 'part 3 of 3' claiming his initial video and follow up video of a female sexually harassing men on the street were simply to raise awareness for domestic abuse, sexual harassment and misconduct. Again, I was inundated with comments of people saying 'its okay it was all an experiment' but I'm inclined to disagree. Having seen other video's on Sam's channel, this is not the first time he has sexually harassed people with videos such as 'stealing peoples girlfriends' and a video where he tries to force strangers to make out with him on the street. It seems to me, hes done some serious damage control and said 'hold up, its okay, because it was a social experiment.' Well, be that true or not, it is still not okay. Many impressionable young fans look up to Sam and he needs to learn to use that responsibility, responsibly. He gave off a bad image and drew many horrible people out into the open, who thought it was okay to condone Sam's actions and validate the initial video, before 'part 3' even aired.

Further more, Laci Green, youtube queen and all round do gooder (who started a viral Tumblr post calling for Sam to remove the video and apologise) has tweeted saying she is receiving emails from young fans who claim to have been sexually assaulted by Sam Pepper. Popular vlogger 'TheBeDottie' has also since, come forward, bravely telling her own story of her experience with Sam Pepper and sexual assault.

With so many allegations against Sam, and youtube heavy weights such as Carrie Fletcher, Laci Green, Tyler Oakley and Hank Green all publicly announcing their distaste for the whole thing, its a wonder that Sam can come back from this at all. I leave you with my hope that in the future, people will think before posting videos with damaging messages on the internet, and that Sam Pepper makes no money off this shambles.

Amy x

Monday, 22 September 2014

Blogging Advice: PR & Working With Brands

When I started blogging, PR companies were about as likely to send a blogger a freebie as Kate Middleton is to name her unborn child 'Shaniqua.' However, in recent years, the blogging industry has boomed and PR companies and brands are realising our influence and worth. People invested more and more into sending out samples to bloggers and inviting bloggers to events but bloggers themselves 'kept Mum' about the whole she-bang. The questions began arising- 'how do you get free samples' and  'how do you "get know" by PR companies?' Although I wouldn't class myself as an expert, after 4 years of blogging, I think I know a bit and now its time to impart my knowledge upon my readers!

1) Social Media, your butt off.
Every time you feature a product or review something, tweet the brand letting them know, post the link to their facebook page and if you are feeling brave, send an email to the company (their general info emails can usually be found on the companies websites) letting them know and linking them to your review/feature. This is totally acceptable and in my experience, brands love knowing when they've been blogged about! If you are lucky the brand may retweet your post or follow you and perhaps keep you on their books for future blogger samples/event invites.

2) Net to the Work.
Talk to other bloggers, brands and PR companies on twitter (not in a 'look at my blog/promote me/follow me' peacocking manner) but replying to tweets and getting involved with '#bbloggers' chats. This will plant your name firmly in brands heads so when they plan things like events and samples being sent out, you may be at the forefront of their mind. Befriending bloggers can be just as useful as befriending brands themselves. Blogger buddies can get you plus ones, contacts and recommend you to other PR companies- so be friendly!

3) Know the lingo.
When brands start to build relationships with bloggers they will want to know a few key things and this is where a certain amount of technical lingo maybe thrown around. Its important you know your blog stats, which will usually mean, most importantly your 'Unique Users Per Month.' This can't be found out if you are on blogger.com and you will need to go through a second party, such as google analytics. You should also know the difference between a sponsored post, 'c/o' review, sponsored review and guest post. A sponsored post will involve anything in which the blogger has received money for a review or for a link in a post. In this case, you will need to make your link 'no follow' in the Html coding, (blogger has an easy tick box when adding a link to do this) so that you comply with googles policies. 

4) Professionalism.
Finally, remember that if you want people to work with you, you need to remain professional- both on your blog and your social media. If you have a tenancy to rant or use obscene language on Twitter, perhaps think about having a separate blog and personal twitter. Think 'would I want this person to work for me' before you sub-tweet!

I hope this helps and if you'd like more blogging help and advice style posts- tell me below and be sure to share this on Twitter, I would greatly appreciate it.


Amy x

Tuesday, 16 September 2014

Outfit: Pink Leather & Court Shoes

Although I had said I would be at London Fashion Week (and had accepted invites and such!) I ended up giving it a miss. I wasn't in the best place and fashion week is a very intense experience. However, I knew I would be meeting up with Shivon and Hannah for the Hope Magazine Street magazine LFW after party and couldn't pass up the opportunity to hang out with the girls. I had previously met Hannah at Summer In The City and collaborated recently with Shivon, although had never met her in person. Plus being able to say you went to a London Fashion Week after party definitely wins some sort of bragging rights.. right?
Cami: New Look
Jacket: Primark
Skirt: Topshop
*Shoes: Glamorous
Bag: Guess
The lighting was gorgeous in the evening so Shivon kindly took these photos for me (check out her blog here!) Sadly I didn't get any photos of the event as it was in a club and it had that beautiful ambient lighting that cameras HATE. Boo hiss. I had a fab night, sipping cocktails and gossiping with the girls, A big thank you to Style Haul UK team and Hope Street Magazine for having me!

Amy x

Thursday, 11 September 2014

Video: Primark Haul

So apparently, Youtube LOVES a Primark haul. Fortunately, Amy loves a Primark haul too, so that is what today's post is. Primark's new A/W 2014 collection had hit stores, and it was a mecca of squishy jumpers, warm shades and pleather. Get. In. My. Basket. I'm playing my cards close to my chest with this post, so if you want to see what I bought, you'll have to watch the video!
Don't forget, if you like the video, hit that like button, subscribe and drop me a comment! Anyone who comments on my videos has the chance of featuring in the next video at the end, after my end-card. So, if you'd like to see your comment and username in my video- leave me a comment!

Amy x

Wednesday, 10 September 2014

Review: Benefit Majorette #Cheek2Cheek

If anyone knows how to do surprise packages, the Benebabes over at Benetowers do. They also know how to do innovative beauty launches and their latest one is the first of its kind. Step but the 'Majorette' Benefits new release, which fell through my letter box today. Along side the Majorette, I also received 'Rockateur' blush and a 'sneak a peak at those cheeks' personalised Benefit mug. Winning. 
The premise of the Majorette is a unique one- it claims to work alone as a cream blush, but also underneath your powder blushes as a sort 'blush enhancer' and primer, helping them last longer and look brighter. In terms of the Majorette packaging- I'm in love! A cute, vintage orange pot, with scalloped edges and a nice big mirror on the inside. Its quite big, which means you get loads of product, but its not so great for travel. However, it has a fantastic magnetic close, which is both functional and satisfying. 

The product itself blends like a dream, I like applying it with my finger and blending with my Zoeva Stippling Blush. It feels very light on the skin and has a universally flattering peach tone too it. Whilst the product doesn't shimmer, it leaves a healthy glow on your face which adds a touch of youthfulness, whilst its at it. For me, the test of a products longevity is a day of filming under my hot, bright studio lights. If it holds its own under the heat and inevitable sweat, its a winner. The product alone last a good 6 hours of filming, which impressed me greatly. It also added an extra hour and half  to two hours of wear time to my powder blushes, which is great for nights out or girls who do youtube, like me!
In the first picture, I am wearing Majorette alone, and in the second, underneath Rockateur blush. Often, I find products that claim to do two things, fail at one and excel at the other. The Majorette is great at not only boosting and prolonging other blushes, but holding its own as a blush alone. Fans of blusher and Benefit, you can purchase Majorette from Benefit for £23.50 here.

Amy x

Tuesday, 9 September 2014

Style Fruits Brilliantly British Fashion Bloggers Top Trumps 2014

 Its not often one gets to say- 'hey I'm a Top Trump card!' So, when Style Fruits contacted me asking if I would like to be a part of their 'Brilliantly British Fashion Bloggers Top Trumps' 2014 pack, I immediately jumped at the chance. They asked me some blogging and quintessentially British questions such as number of umbrella's owned and blog age for the card questions. I took the job seriously, answering honestly and I don't think my card is one of the 'dud' cards that you know you will lose, every time with- haha! 
Unfortunately the 'Brilliantly British Fashion Bloggers Top Trumps' aren't available to buy, but you can download a PDF and print out a set for you to play with, here.You can also apply to be apart of next years deck, on the Style Fruits website. Thank you to Style Fruits for including me and sending me a couple of packs, I've dished them out to all the parents and Grandparents!

Amy x

Monday, 8 September 2014

Travel: Santorini

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As you may have seen from my last two outfit posts, I went on a cruise this Summer, around the Aegean sea. I had a sift through all my holiday snaps last night and had to share a few with you. This little post features Santorini, a beautiful little volcanic Island, famed for its white buildings with blue roofs, crystal clear waters and hot springs. As the boat pulled into port, the steep cliffs of Santorini looked to be covered in snow, but that was just the white buildings. I didn't need to fear- it was 40 degree centigrade heat!
I've never visited anywhere with such charming cobbled streets before. Every twist and turn gave you a new, beautiful vantage point of the sea. We visited a winery with a balcony which jutted out over the cliffs- a truly beautiful place to enjoy a glass of wine. The shops and houses are all set right into the side of the cliff, which makes for some precarious bends and sheer drops but fantastic views. If the uneven cobbled streets worry you, you can catch a donkey ride up and down from the beaches- a Santorini tradition!
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Crop Top: Primark
Shorts: River Island
*Flip Flops: Ipanema
Bag: Primark
Necklace: Topshop
*Sunglasses: SmartBuyGlasses (Versace)
It was boiling hot, so I kept my outfit simple with flip flops, shorts and a crop top and spiced it up with my new favourite sunglasses. They are actually my first ever pair of designer sunglasses (usually I opt for Primark or cheap vintage ones!) so they feel very special when I wear them. I love the turquoise tortoise shell print- so unique!

Over all I had an amazing time in Santorini, it is a beautiful place and if you ever have the chance to visit it- I would highly recommend it! (Oh and try the ice cream, thats on point).

Friday, 5 September 2014

Outfit: Captains & Mermaid Skirts

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I bought this skirt from Missguided absolutely YONKS ago. I saw it, fell in love with it and had to have it. But, who honestly has the occasion to wear a bodycon, all over sequined maxi skirt that makes you look like a mermaid? Not me. Not until this Summer anyway. My family went on a Cruise of the Aegean sea and it is customary on cruises, that on one night, you dine dressed to the nines (black tie) with the Captain of the ship. Finally! An excuse to don my mermaid tail.
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Skirt: Missguided 
Crop Top: Primark
*Shoes: Glamorous
Necklace: Vintage
Sorry for how windy these photos are- the boat was moving when we took them and it was blowing a gale! At one point I was clinging onto the railings to stop from falling over! None the less, I love the silver and blacks of this outfit, contrasted against the blue sea. I decided to pair the skirt with a black crop top and simple accessories. I really wanted the skirt to pop and be the main feature of the ensemble! I got lots of compliments on my outfit that night and felt very 'Kim K' in it.

Monday, 1 September 2014

Outfit: Sea Views & Fearne Cotton

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Hi my name is Amy and once upon a blue moon, I used to write this blog... Rest assured, after Augusts posting failures, I'm back with a bang (hopefully). Since we last spoke, I've had two rather serious and controversial videos go up on my youtube channel, partied in Newcastle, cruised around the Aegean sea with my family and soaked up all that Amsterdam has to offer. Yup, a lots gone on! The next few outfit posts will be a little mini series showing you what I wore on my cruise so get excited! I've also got a few fun things coming up such as London Fashion Week, blog events and moving into my new uni house- more on all that to come. 
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*Dress: Fearne Cotton for Very
*Shoes: Glamorous
Earrings: Primark
*Rings: Pia Jewellery (Crown Ring, Floral Ring)
Anklet: Gift
Bracelets: Accessorize
*Clutch: Michael Kors
I was gifted this dress by the kind people at Very. It is one of Fearne Cotton's designs for her collaboration with Very and I absolutely love it. I had the pleasure of meeting Fearne Cotton at the Very event and can honestly say every piece in the collection is fab and great value for money. I chose this piece because it has a beautiful monochrome leaf print with pops of colourful birds, a 20s style dropped waist and a cool 'scuba' material. Its effortlessly chic and so different to your average high street piece. Oh, did I mention its on sale?

Amy x